To increase awareness among students, administrators, parents, staff and the public in general, IOSSS has launched the “See, Tell, Now!” campaign. Idaho’s First Lady Lori Otter, a former educator and children’s books author, serves as the campaign’s honorary spokesperson. She has made a number of personal appearances at schools around Idaho, where she has referred to the public awareness initiative as “…by far, to me, one of the most important things that have happened through the State Board of Education and through the Legislature.” Governor C. L. “Butch” Otter has proclaimed September 2016 “School Safety and Security Month in Idaho” and has urged all Idahoans to join in the effort by being alert and vigilant in detecting and reporting potential security threats in our public schools.